

________ equipment is an example of portable factory equipment such as lift trucks.
Industrial accessory
Fixed
Industrial office
________ are the mediators between wholesalers and customers.
Manufacturers
Retailers
Merchants
The consumer buying process in retailing involves one of the following steps?
Need recognition
Search for information
Evaluation of retailers
All the above
Visual merchandising is expected by customers from ________.
Commissions
Wholesalers
Retailers
A _______ is a company that earns money by buying large quantities of goods than selling in bulk to smaller businesses.
Wholesaler
Ownership
Manufacture
________ are organizations that make products or services.
Transport
Producers
Trade
Which store carries a deep assortment within a narrow line of goods?
Goods
Merchandise
Specialty
This type of retailer provides high-quality goods at cheap prices.
Specialty retailer
Warehouse retailer
Off-price retailer
Are Amazon and Flipkart wholesalers?
Yes
No
The question of buyer "What I am really buying" addresses which of the following strategy?
Targeting strategy
Customer core value
Positioning statement